About the group

Property, advisory and technology in one group

Baracon Group spans property development, development advisory and project management, construction delivery, investment and sales and marketing \u2014 and the property technology that runs it. Ten companies operate as one group from Level 10, 33 Claremont Street, South Yarra VIC 3141, across Australia and New Zealand.

Positioning: Property development, development advisory and property technology.

Companies across the group

Four of them property technology

Property technology businesses

MapView, Planning Alerts, I Can Sell, Codoc

$9B+

Value of projects advised on

Development advisory, project management and superintendency

$1.37B

Development value delivered and in delivery

What we stand for

Technology-led

Four of the ten companies are software businesses. MapView and Planning Alerts sharpen site finding and assessment; Codoc keeps every project’s drawings, documents and approvals under control; I Can Sell runs project sales end to end.

End to end

Development, development advisory, delivery, sales and asset management sit inside the one group, so less is lost between handovers and there is one point of accountability.

Advisory and delivery capability

Baracon Management advises owners and financiers on feasibility, procurement and delivery strategy and manages projects on the client side — more than $9 billion of projects advised on to date. Barcam builds the group’s projects on a fixed-price basis.

Aligned interests

The group invests in, builds and holds its own projects — and its own technology — backed by Jadre capital.

How the group fits together

The group\u2019s technology finds and tests sites and controls project information. Development acquires and delivers them. Development advisory and project management runs design, procurement and superintendency for the group and for external owners. Construction builds. Asset management operates what the group holds. Private capital sits underneath all of it.

Each company keeps its own name, look and website, and is signed \u201cA Baracon Group company\u201d. This site is the front door: it explains the whole group, then routes investors, landowners, purchasers, technology buyers, councils, partners and job-seekers to the right company in two clicks.

Offices

Melbourne
Level 10, 33 Claremont Street, South Yarra VIC 3141
Adelaide
8 Rosina Street, Adelaide SA 5000
Auckland
Level 10, 34 Shortland Street, Auckland 1010

Timeline

1999

Baracon established in Melbourne as a property development and project management business.
2003–2013

Development register begins: W30, Trinity, Allegra, SXY, WRAP and the South Yarra portfolio.
2015–2020

Student accommodation and mixed-use delivery across Melbourne, Sydney and Auckland, including Macquarie Park and Whitaker.
2021–2024

Group expands into construction delivery and property technology; MapView and Planning Alerts launch as commercial products.
2025–2026

Ten companies, including Pulteney House in Adelaide and the Codoc and I Can Sell platforms.

Figures and timeline pending final sign-off before public launch.